Journal

How to get a year of material from one thing

An architecture firm needed a year of social content. Instead of planning 52 posts, we filmed for three days. Here's what we made.

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A retro Mac desktop that felt like 1985 Miami just started selling sunscreen

They created a corner of the internet that felt like Miami 1985. Let people live there for years. Then made sunscreen. The sequence matters.

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Why do I want to visit a Rivian showroom when I'm not buying a car?

Gear Guard Gary. Adventure Network. Rivian is manufacturing the feeling that their world existed before you discovered it. It's working.

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RIT mailed my son a poster with his name on it...

Three million students get recruiting mail. Most goes unread. RIT's poster made my son imagine himself as a student. How'd they do it?

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Fishwife and the power of visual confidence

A can of sardines stopped me in the grocery aisle. Here's what Fishwife understands about visual confidence that most brands miss.

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Meta Connect and the Orion Demo

4 Big Takeaways on Meta Orion and AI from CTO Andrew Bosworth

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How to choose the right format for your marketing video

It's never been easier to create a video for your product or service. Before you jump in, learn how to tailor the right type of video to your audience and goals.

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Happy Holidays!

As 2024 approaches, we’re looking back with appreciation on a year filled with meaningful relationships and inspiring work. Here's a round up of our favorite projects this year.

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Analog in a digital world

Why bother shooting an online video using a forty-year-old film camera? As it turns out, shooting on film doesn’t just give you a retro aesthetic. It affects the way we think about telling the story in the first place.

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Craig O'Connell Architecture

Discover Creative Director Joanna Ellis's insights into rebranding an architecture firm in a candid interview.

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Marketing
Branding
Web + UX
Video Storytelling