Salute the Sol creates unique experiences that combine yoga, wellness, and personal development. Besides the fact the fact that we love all of those things, we relished the opportunity to develop a new brand that felt distinctly “un-corporate” and vibrant. Drawing inspiration from Mexican Otomi folk art, we developed a system of icons and illustrations that could be used as a visual language for Salute the Sol. These were expanded into a full design system that includes collateral, marketing materials, and a website.
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