Bring your housewares to life
Kusari helps entrepreneurs navigate the challenging process of sourcing and marketing global products. We worked with the team to create the name, logo, brand identity system, and website. Kusari gusoku (chain armour)(鎖具足) is the Japanese term for mail armor and is used by the samurai class. This meaning informed the logo mark, with the abstract links creating a K with the negative space.
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