Naming a new B2B service for HP

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PROJECT DETAILS
HP was looking for a way to reach small and medium sized businesses with a SaaS IT support program. The challenge was to create a sub-brand that could be tested in pilot markets. In partnership with Launchbox, Belmondo designed and managed a branding process that included an executive workshop, a naming process, and market research.
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HP Canopy

In the News

Branding
Web + UX
Video Storytelling