A new approach to fertility care
In a fertility landscape that often overlooks the human experience, Collab Fertility set out to redefine care through collaboration, compassion, and transparency. Founded by Dr. Thalia Segal in Walnut Creek, CA, the practice blends advanced reproductive medicine with a human, collaborative approach. Belmondo partnered with Collab from the start, creating the brand strategy, visual identity, and website that launched the practice. Since opening, our work has expanded into full-stack growth marketing, driving awareness, engagement, and patient growth.
Brand Strategy, Creative Direction, Web Design: Joanna Ellis. Copywriting: Jessica O'Connell
BRAND STRATEGY
Collab Fertility’s mission is to provide transparent, evidence-based fertility care rooted in compassion. We worked with Dr. Segal to define a brand position centered on collaboration as care, forming the foundation for voice, tone, and messaging across all touchpoints.
THE COLLAB WAY
Collab Fertility’s mission is to provide transparent, evidence-based fertility care rooted in compassion. We worked with Dr. Segal to define a brand position centered on collaboration as care, forming the foundation for voice, tone, and messaging across all touchpoints.
In 2025, we launched The Collab Way, a science-backed approach to improve fertility success through personalized guidance in nutrition, clean living, and wellness. This positioning set Collab apart and was activated across web copy, blogs, paid and organic social, and video content, including educational modules covering each pillar and paid social videos featuring Dr. Segal.
VISUAL IDENTITY
Collab’s identity balances clinical precision with warmth. A refined logomark and soft, joyful colors with layered organic shapes convey growth and partnership. The system is adaptable across print, digital, and environmental applications, from signage to marketing and video content.
WEBSITE EXPERIENCE
We designed and built collabfertility.com to be modern, patient-centered, and easy to navigate. Clear content and intuitive architecture demystify fertility treatments while driving inquiries and consultation requests.
Key outcomes:
- Organic traffic has grown over 5,800% since Collab Fertility’s launch in February 2024, reflecting strong SEO performance and growing patient interest.
- 4.9% sitewide conversion rate on consultation requests
- Average session duration up 60%
GROWTH MARKETING
Belmondo manages Collab Fertility’s full-stack marketing, including SEO, paid search, paid social, email, and content strategy. Our campaigns blend storytelling with lead generation, boosting engagement and patient growth.
Performance highlights:
- 650% growth in monthly leads since launch
- Over 400 patients welcomed in their first year of operations
- Subscriber list more than tripled through consistent email campaigns and on-site optimizations
Brand Strategy, Creative Direction, Web Design: Joanna Ellis. Copywriting: Jessica O'Connell
Brand Strategy, Creative Direction, Web Design: Joanna Ellis. Copywriting: Jessica O'Connell
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